Put simply, a landing page is that web page at which the visitor first arrives directed from your ad. A landing page is distinct from the entire website and it is generally designed for a single and focused objective or purpose. There shouldn’t be any global navigation offered on the landing page in order to keep it tied to the website. The reason is evident. You would naturally want to limit the options for your visitors to navigate to other sites. This will help you in your own conversion goal. In order to get good conversion rates, the first thing you need to ensure is a good landing page design company.
Importance of landing pages
Roughly, three reasons can be cited so far for the need or importance of landing pages. Here are they:
1. Conversion rates: A landing page design company needs to first ensure that the rate of conversions is improved. The main purpose of landing pages in the conversion of visitors into leads. A landing page that is targeted will always convert more number of visitors.
2. Better metrics: With a landing page that is targeted for conversions you can easily focus on what works and what does not. For example, if the landing page has a really high bounce rate and low time on page stat, there is a need to change the design of your landing page.
3. Cut down advertisement costs: Your landing page will also help you reduce advertisement costs. When you have more number of conversions through focused pages, more leads can be generated for increased sales revenues. This brings down the costs which will let you put greater funding into higher PPC ad budgets. A landing page design company would also ensure that your advertisement costs are cut down.
What is the importance of targeted landing page for SEO and PPC?
Landing page is crucial to the success of digital marketing. SEO and PPC are designed with the same aim. They aim at driving the targeted traffic to a specific web page. The web page can either be the home page of your website or the landing page. The primary aim of the visits is to increase the conversion rates. If there are no conversions resulting from this traffic, it is simply no use. The most important action that you want your visitors to take is converting them into leads or sales. It is therefore important to optimize a targeted landing page. It is important for the success of your SEO campaigns as well as for your PPC. A good landing page design company would take care of all these factors before coming up with a design for your landing page.
Landing page optimizing helps target specific keyword phrases
SEO consists in focusing on some specific keyword phrases for driving in targeted audience for the website. Your landing page design company would look into the requirement and need to provide long tail or short keywords in order to drive in the target audience. A targeted landing page that is optimized is perfect for the purpose of targeting these keywords. These specific keyword phrases are actually important for a digital marketing campaign.
Your landing page design company will also take care of the fact that it can check out how much effective an external link is. A perfect landing page design would make it more convenient for the visitors to find out the information they are in search of.
About the Author:Emma is a freelance writer who writes informative articles about Landing Page Design Company.