Thursday, July 19, 2012

Incorporating Individualistic Features that Enhance Mobile Experience

Incorporating Individualistic Features that Enhance Mobile Experience

As mobile users grow, the spotlight is now on improving certain components of the mobile apps that would enhance the mobile experience. “Design is not just what it looks like and feels like. Design is how it works.” (Steve Jobs) The user experience would encompass the user’s perception and feelings, irrespective of the mobile app being in feature phones or high-def Smartphones.
This thought process of delighting the users has made the developers rethink about Mobile Applications Development and their relevant complications. The mobile experience is dissected into key features that would give the developers the continuum of creating solutions that build and evaluate good user experience. The components that shape the framework range from content, functionality, to marketing etc.


Functionality is the components that would endow the user the capability to complete the tasks and accomplish their objectives.
It is important to prioritize the core features of the customer’s app that would be their USP of their mobile environment.
Relevant mobile functionality should be only provided. The capabilities should engage, enthrall and delight the user.
Features and certain content fundamental to the client’s business enterprise should be provided. For example, if it is a mobile app pertaining to online shopping, “shopping carts” should be incorporated in the application.
The key capabilities should be provided across all platforms. The users should be able to personalize settings disregard of the device or the channel being used.
It is important to remember what Paul Rand said in regards to the designing of the mobile apps, “Simplicity is not the goal. It is the by-product of a good idea and modest expectations”.

Mobile applications

Informational Architecture

Related to the functionality, informational architecture is arranging the available content in a logical infrastructure that would enable the user seamless accessibility and facilitate in completion of their tasks. This would include the search, navigation and labeling.

Mobility solutions should present links to the main features and content in the landing page. This should be prioritized according to the requirements of the user.
The user should be able to reach all the important content with just few taps or key presses. It is difficult for managing everything within the three clicks, (as in a website) users should be able to appreciate that each tap gets them closer to their task.
The navigation needs of both the touch screen and non-touch screen should be addressed. The tap size of the navigation tab should be at least 30 pixels. Keypad shortcuts can be provided.
Mobile breadcrumbs can be replaced with labels showing the section and category that the user navigated from. In regards of mobile websites, standard conventions are recommended.

Content in the Mobile app

Lou Rosenfeld and Peter Morville referred the content of the mobile apps as the “stuff on your website” in Information Architecture for the World Wide Web. Content included text, images, and videos, everything that would provide data to its audience.
Appropriate, adequate and balanced mix of content should be provided.
Multimedia content is used to best display the entertainment, instructional values or provide a distraction.
Control of the multimedia content should be provided to the user. Be varying of the bandwidth that it would take up.
The content presented should be supported in the target device.

Design structure of the mobile website
Mobile websites are not a rehash of the desktop ver
sion. It is important to remember the saying “Mobilize, don’t miniaturize” of Barbara Ballard. The mobile website should be maintaining visual consistency using appropriate colors, white space, typography, personality etc.  It is important for the app to succumb to visual flow. This is guiding the user from the prominent elements to the designing of other elements. The entire structure should cohesively convey the brand identity to the user. Both the portrait and the landscape orientations should be considered in the modus operands of design.

Marketing of the mobile app

Alan Cooper said “If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.” The same thing goes for our mobile apps; we should provide complete solutions that would encourage repeated usage.
URL should be kept short, as this would ensure easy to find. To display the app in the mobile search option, it is important to provide easy accessibility to its location-based content or device formatted options.
It is important to integrate Quick Response (QR) code. This would directly navigate to the landing page than traditional web pages or the website’s home page. The QR code should be clarified enough to be recognized by the mobile devices.
It is important to market the app in all possible channels to increase its popularity. Providing special offers and discounts would garner a fan follow and thereby improve its reputation.


A developing field, the opportunities and improvements in this sector is vast. This blog mentions some overview that should be included in the elements while designing for mobile. Focusing on the aforementioned elements would create mobile applications that are functional, usable and seamless. For as Jakob Neilson said, “Usability rules the Web. Simply stated, if the customer can’t find a product, then he or she will not buy it.”
AUTHOR BIO: Mobile Applications Development is the procedure of devising new apps software for handheld devices. The niche Mobility Solutions is provided by organizations who comprehend their importance. Aditi Biswas , a writer believes that to create a app is not the end-all of the procedure, but also to provide an enhanced user experience.

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